Accountable for the overall SEO strategy of the AsiaRooms.com brand, focusing on functional enhancements to the transactional sites and utilising content via the community to naturally acquire links and drive social.

Key Achievements:

• Made significant progress on improving SEO friendliness of the transactional sites.
• Drove Community element from concept to execution, embedding into the social media calendar.
• Implemented strategy focusing on blogger, photographer and videographer outreach to drive brand through extended network and source additional content. For example, around 40% of our content is written for free by external travel bloggers, whilst most of our photoblogs are produced by professional photographers from all across Asia.
• Hired and developed an excellent team of 4 individuals within a period of 5 months (Online Editor, Travel Writer, Community Manager & Link Acquisition and Outreach Manager).

Accountable for the overall SEO strategy of the AsiaRooms.com brand, focusing on functional enhancements to the transactional sites. Later added the Community element to my role to drive content, link acquisition and social sharing in support of the overall SEO and Social strategy.

Key Achievements:

• Made significant progress on improving SEO friendliness of the transactional sites with over 50 unique development tickets delivered within the first 10 months.
• Drove internal buy-in of the Community site to allow for a natural focus on acquiring links and social shares via value add travel content.

Accountable for the SEO strategy of the Premier Farnell Plc MDD businesses globally (Newark, Farnell, element14) which covered roughly 45 transactional sites and the element14 Community. Continued to take accountability for bridging divide between 3 regional PPC functions providing recommendations and ensuring best practices were being shared across the group.

Key Achievements:

• After convincing the C-Suite to invest in SEO I built up a small team of 3 highly skilled SEO specialists to cover the 3 regional hubs.
• Implemented a highly successful blogger outreach program to drive brand exposure and natural acquisition of links.
• Drove understanding and buy-in of SEO within the development process – SEO was embedded in all developments, not looked at as an after thought. This included some major functional developments across elements such as Endeca search.
• Improved collaboration, communication and consistencies across the regional PPC teams.

Review of PPC and SEO performance and methodologies across the 3 main regional businesses (Americas, Europe and APAC) to provide feedback and recommendations to the C-Suite on opportunities to improve performance, ways of working and alignment across teams.

Key Achievements:

• Aligned all 3 regional businesses to a common tracking and reporting model.
• Convinced C-Suite to sign off on a central SEO function, which I later headed up.
• Implemented basic attribution modelling to allow for improved tracking and reporting of various online channels.
• Recommended centralising PPC functions globally, which has ultimately been completed since my departure.

Product owner working in an Agile development framework known as SCRUM. Worked across business and IT teams to define business requirements for functional development across the Premier Farnell websites globally.

Key Achievements:

• Initial product owner working through new platform requirements involving major IT investment to switch from ATG to Websphere.
• Accountable for collecting and prioritising all small project requests globally resulting in a significant increase in output and value taken from each increment.
• Certified SCRUM master.

Accountable for the overall SEM strategy across Europe and Asia Pacific, covering over 35 markets and 10 unique languages.

Key Achievements:

• First real PPC headcount in Premier Farnell – built the account/campaign/ad group framework that ultimately supported expansion into new markets and languages and remained largely intact for the 5.5 years I was at Premier Farnell.
• Grew PPC investment by over 700% over the period of 1 year.
• Hired and developed internal PPC team from the ground up.
• Grew markets covered by PPC team from 3 to over 35, covering 10 unique languages.
• Implemented improved analytics and reporting to better understand ROI.